More than 30 years experience!

Amalgamated Electronics Sendirian Berhad has its humble beginnings as a small retail electronics and electrical store in Brunei Darussalam. Since the Company was established in 1973, it increasingly drew its experience from dealing with the growing number of customers and its expanding worthwhile activities. The opportunity lent itself to the Company when it felt the need to participate and help cope with the country's growing demand for the supply of more advanced electronic, electrical and communications technology.

As the result, the name became widely known to its customers nationwide, as a reliable agency for electronic products and spare-parts. The customer-base has over the many years, grown in number and in size, and products loyalty reflects the credible evidence of growing customer confidence in and loyalty to the Company. The local market players also began to take the Company as one of their erstwhile rivals and peers.

Today, we are proud to announce our association with , a leading global name in our business with very strong customer focus. We share virtually the same aspirations and objectives. We are pleased to put up as our leading flagship brand of products. We are confident that our valued customers will concur with our moves and find , offering the best quality and the widest choice at reasonable prices that we can deliver.

We shall however, continue to represent a number other leading brand names to complement our products offering and assure the integrity of our service delivery. These are Powerware Uninterruptible Power Systems (USA), Lab-volt Technical Training Systems (USA), EF Data Satellite Products (USA), LNR Communicati ons (USA) and Chelmer Valve Co. (UK).

The Management in believes in providing a consistently reliable service delivery, state-of-the art technology and quality products at reasonable prices. These all begin on the shop-floor with competent, dedicated and quality workforce, capable of taking on the complete range of customer services and support. The Company's HRD policy is intended to bring out the optimum skills and expertise level in every employee.

In addition, the Management recognizes the importance of installing management support systems to ensure that management information is shared to the best use in decision- making and operations. The Management has put in place application systems such as for Order handling, Finance, Sales Monitoring, Customers and Suppliers Database, Project Management and Inventory Control.

To date, the Company has explored and found comfort in a number of new related areas of operations. We have undertaken activities in the supply and maintenance of electronics, telecommunications and electrical equipment, educational and training systems and other technologically related products. It is our intention to explore the opportunities here further. We also intend to harness our strong technical support tie-ups with a number of foreign companies based in UK, USA, Canada, Singapore, Malaysia and the Philippines on project or contract basis.